LinkedIn Display ads are no longer offered on the platform. Enable Audience Expansion to show ads to LinkedIn audiences with similar attributes. Alternately, you can add a Matched Audience, consisting of a customer list of newsletter subscribers, website visitors, etc.
Simply select Matched Audience and add a link to your company website to retarget website visitors, or upload a list to create an audience. This allows you to track actions people take on your website after viewing your LinkedIn ad. You can either install a site-wide Insight Tag, which is what LinkedIn recommends, or use an event-specific pixel to track conversions.
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